VISION
To be an innovative and effective leading platform that supports sustainable economic growth, development, international cooperation and cultural exchange by promoting civil diplomacy and building a strong and reliable bridge between the business world and civil diplomacy, in light of our core objectives, target audience and global impact, and on a global scale.
MISSION
Global Cooperation: As the 4th Sector/Force, to build a strong network between business leaders and diplomats, thereby enhancing individual and institutional cooperation across different countries and sectors.
Diplomatic Solutions: To support a peaceful trade environment by offering diplomatic solutions to international challenges faced by the business community.
Education and Development: To organise training programmes and seminars on leadership, civil diplomacy, intercultural communication and international trade.
Sustainability: To develop innovative business models and policies to contribute to sustainable development goals within the global economy.
Lobbying and Representation: Defending and representing members’ interests on global platforms.
Cultural Understanding: Fostering a more inclusive approach in the business world by strengthening understanding and communication between different cultures.
Peace and Dialogue: Enhancing dialogue between diplomacy and the business world to support international peace and stability.